A Guide for Traveling To Turkey

Traveling to Turkey can be an experience like no other. Located between two continents, one portion of Turkey belongs to Europe where the rest is located in the Middle East. Whichever area you are visiting, though, is gorgeous and full of incredible customs and beautiful landscapes.

There are many languages ​​spoken in modern day Turkey. These include Turkish which is their official language, as well as Greek, Kurdish, Arabic, and Greek. If you are traveling from Western Europe, you are not required to have a Visa unless you live in Great Britain; but if you are coming from other areas, you will then need your Visa or a passport.

The transportation to and around Turkey is contemporary, so there are plenty of options to move about, from buses, to trains, to taxi cabs. Taxis are the main form of public transportation, and drivers welcome tourists who need to go not only to the main cities but also towns that lie on the outskirts. The buses are modernized as well and very comfortable for travel. Some of the buses offer a snack and a drink on a particularly long ride. They will even stop at restaurants every few hours if you are traveling outside the main sections of the nation.

When driving through Turkey you need to be fairly careful, as traffic accident rates are high. The roads tend to be in reliably poor condition. So if your trek will take you off the beaten path, it might be better to take a bus or car service to take you where you need to go. It is worth it though, since there are so many great things to do in Turkey.

Turkey's ski areas are extremely popular. During the winter season, they are the highlight of the country. In the warmer months there is plenty to do as well if you are adventurous and want to take a rafting tour or relax on a yacht for the day. The possibilities are endless.

The culture itself can not be beat. With innumerable great cuisines that consist of lamb, Turkish coffee, and incredible desserts you need to be sure to walk off some of the calories you consume through a day. To do that you can enjoy some of the Turkish history at museums and landmarks in just about every major city.

Try to get to Topkapi Place, Ayasofya Museum, and the ancient City of Troy if you can. Finally you have the diverse wildlife that is so popular in Turkey. The nation has preserved many rare animal species and are very proactive in their ecological research.

The landscape, the culture, and the history of Turkey are so important to the country, that you would be wise to try to take it all in while you have the opportunity.

Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

Health Conscious Cooking Schools

Cookery school is a relatively modern concept that proves to be an exciting holiday option. Though the classes revolve around culinary art, they do not offer graduate degrees and are not accredited institutions. They are usually restaurants, hotels or snack bars. Cooking school tours are perfect vacation options, as they help tourists to acquire a local experience and try their hands at cooking local dishes, while traveling and shopping. Health conscious cooking schools tours provide details regarding various cooking styles that help retain food value and nutrition.

Many people follow diet plans that may be self created, recommended or decided upon by their physicians. They are planned, keeping in mind the nutrition needs and food preferences. Health conscious cooking school tours revolve around cooking classes that are meant to teach people about the food options that safeguard the interests of health conscious people.

Established hoteliers and restaurants often make health conscious cooking school tours available. It is important to make reservations in advance, as these classes are not walk-ins. Most of these classes have a minimum number of attendees to enable the in- house chefs and nutritionists to concentrate and interact with all the participants, individually.

These classes teach the tourists to prepare easy, healthy and delicious meals. Such classes are available for amateurs and professionals, separately. This allows enthusiastic visitors to learn to prepare basic health conscious dishes, whereas professionals can opt for the gourmet preparations. In case these tours are a part of overseas vacations, rather than a weekend activity, people need to enquire about availability of English speaking staff. Tourists need to be attentive to their visa terms and should carry all relevant documents. Tourists may book a health conscious cooking school tour or ask travel agents to include such activities, as part of their vacation plan.

Fast Food, Slow Death?

The all too familiar story: no time to cook, kids are late for soccer practice and McDonald's is on the way. Since it will not take more than a few minutes to shoot through the drive through we'll do the fast food stop. Or all too familiar story number 2: lunch hour at work and I need to pick up my dry cleaning, fill a prescription, and take the car to get gas and find time to eat. Sure enough Taco Bell is on the way and they have a drive through as well. These real life situations play out for all of us, millions of us, everyday. Since time has become one of our most precious commodities the sacrifice we make is often in our diet.

And yet it does not need to be this way. By following a few healthy practices you can still go to your favorite fast food chain and, 30 years from now, live to tell about it. The key is knowing what to select from the menu and balancing that meal with the rest of the day's food intake.

Choose Your Menu Items With Care

Choose a main dish item that is low in fat. As an example, when faced with the choice of a bacon cheeseburger or a regular hamburger, the regular hamburger wins every time. In the battle of the regular hamburger or the grilled chicken breast sandwich the chicken wins hands down. Why? Here's an example:

Wendy's Ultimate Chicken Grill Sandwich has 360 calories, 7 grams of fat, and 0 trans fat. Compare that to the Wendy's Big Bacon Classic which has 580 calories, 29 grams of fat and 1.5 grams of trans fat. Put either choice with a medium fry and you have added another 440 calories and another 21 grams of fat. Choose, instead, the Baked Potato with Sour Cream and Chive and you add 320 calories and 4 grams of fat – a better choice indeed.

Choose side salads and salad bar vegetables as these provide extra vitamins and add dietary fiber. In addition they fill you up without adding lots of extra calories. Be sure to use low fat or non-fat dressing or better yet, a simple vinaigrette dressing. More dietary fiber can be found in the choice of whole wheat or whole grain buns and rolls.

If your sweet tooth kicks in have fresh fruit or frozen yogurt. Or go for the reduced fat ice cream versus the shake. Again an example, this time from McDonald's: 16 oz. Triple Thick Vanilla Shake has 550 calories and 13 grams of fat. The Vanilla Reduced Fat Ice Cream Cone has 150 calories and only 3.5 grams of fat. Granted the lower calories alternative is not as decadent but it also will not clog your arteries by increasing your cholesterol intake and it will satisfy the sugar craving.

Watch Your Portion Size

Portion control is also a key element to successful fast food dining. Although many restaurants have discontinued the super size trend, most portions are simply more than we need to consume. These large portions look like real value when viewed in the monetary sense but when measured by way of their contribution to weight gain and its complications they are simply not worth it.

Choose the smallest size possible especially if you are having hamburgers or fried foods.

Share large or high items with someone else.

Eat half your order and take the rest home. Yes, I know we are provided to clean our plates because there are children starving in China. At least that's what many mothers over the years have been heard to say. The fact is being a member of the Clean Plate Club will also get you entry into the Fat Club, the High Cholesterol Club, and if your really fortify the Heart Disease Club.

Remember These 3 Key Points

1. Reduce total fat, saturated fat, trans fat, cholesterol, and sodium.
2. Increase intake of whole grains
3. Eat more fruits and vegetables

Fast food is one of the great innovations of the 20th century. Here in the 21st century we need to manage how we take advantage of its limitless access. To do so will maintain a balance between food as satisfying fuel that keeps our human engine running and toxic waste that will eventually lead to shorten life spans.